“BASELESS” BOOKLET LABEL

The new “Baseless” Booklet Label is another terrific solution for curved surfaces particularly vials. It’s comprised of an offset printed booklet or pamphlet, laminated and die cut directly to the carrier liner. There is NO BASE LABEL. Essentially, it is as if we took a booklet or pamphlet and applied a strip of clear pressure sensitive material over it. With two long wings and no base label, it conforms around the most severe curves. It is also easy to open. This solution has the following advantages:  (1) It conforms around the most severe curves. (2) It works well for those applications that don’t need base labels. (3) It’s a terrific solution when you need to apply it over existing printing. (4) Some companies use it to reduce the amount of adhesive that is on the product. (5) It’s a great solution when you need to go around square containers. Most companies manually apply it, but we believe that it can be auto applied as well with special modifications to the label application equipment. The smallest we can make this construction is about .375” x .75” plus the wings. Wings start at .5” and grow in length to handle the weight of the printed piece as it gets thicker and/or larger.

We can add an adhesive strip to the back of the printed booklet as an option.

Baseless booklet label removed from the liner. Arrow shows no base label.

WHAT HAPPENS WHEN YOU USE A STANDARD FOLDOUT LABEL ON A SMALL ROUND CONTAINER.

This is a picture showing why you shouldn’t use a standard foldout label on tight curves. The lamination forms a bump (see arrow) as the booklet label is applied to the containers. The bump creates an ugly crushed wing. Moreover, the wing has so much tension that it becomes stiff and often will lift days after application. When we use the “Glued Booklet Label”, the “baseless” or “Lam to Liner”constructions, the tension is removed and the booklet label lays down smoothly. Our products for curved surfaces open easier and apply much better with automatic label equipment.